Cloud Strategic Partnerships: Alliances-led growth for SIs

Strategic Partnerships in the cloud ecosystem are emerging as a key lever to unlock business value both for tech providers and customers. NASSCOM’s “Future of Technology Services-Winning in This Decade” report has predicted that between 30% to 40% of the $300-$350 bn. global cloud services opportunity could be enabled through partnerships.

To explore this opportunity further, NASSCOM has worked on the “Cloud Strategic Partnerships-Perspectives on Alliances-led growth for SIs” report. The report deep dives into the strategic relevance of these partnerships, making ‘Where to play’ choices (prioritizing partners), defining the value proposition to differentiate in a crowded playing field, how companies navigate complex organisation structures, how they drive GTM strategies and more.

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Key Findings

Cloud and Digital services expected to contribute to ~60% of technology services spend by 2025 (~$650 bn. USD of ~1+ Tn USD); growing 3x of overall tech services CAGR (~20% CAGR)

Role of partnerships expected to be amplified as 3 key trends – growth of ecosystems, DTX business models, and rise of tech natives – are driving enterprises to adopt tech platforms at-scale
Wide-ranging platforms continue to become available across the stack, including vertical-specific as well as horizontal platforms
Such platforms, along with Hyperscalers are likely to influence ~40-50% of tech. services and cloud revenue(spend) pool
In response, SIs are increasingly scaling up investments to drive growth via priority partnerships

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