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Future of Technology Services - Winning in this Decade - February 2021

The technology services industry is changing faster than ever as enterprises scramble to keep up the innovation, competitors and changing needs of customers. In this shifting global marketplace, each player in the industry will need to navigate the landscape carefully as operating models change, fast moving, well-funded competitors appear from unexpected directions, cutting-edge talent becomes hard to find, regional power centers rise, and governments impose new regulations and ramp up investments in technology. 
This report takes a mid-to long-term view to illuminate these and other trends and provides insights into how to create impact and sustain growth in ever changing marketplace.

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Key Findings

Five megatrends likely to shape the next decade
  • Rise of regional power centers and local superstar economies
  • Government to play a larger role in digital services 
  • Investment and innovation to increasingly shift from West to East
  • The “future of work” will continue to change rapidly 
  • Direct-to-stakeholder business models will likely drive 20-40 percent of sales across major industries
Enterprise RADAR: Technology demand on the rise
  • Technology Natives: About 5% of the world’s largest companies, spend close to 6% of their revenues on technology
  • Digital Reinventors: Represent about 25% of the major companies globally, investing heavily in digital models and rapidly transforming to meet the evolving customer demands
  • Classic Incumbents: About 70% of the world’s largest economies spend only about 3% of revenues on technology
Competition RADAR: Powerful supply-side trends will disrupt the industry. Competitive dynamics are changing rapidly due to emergence of four categories of competitors as lines between services and other tech value pools blur:
  • “Hyperscalers” in cloud business, including AWS, Azure and Google Cloud
  • Next-generation SaaS players disrupting ADM value pools
  • Specialists attacking digital and cloud services revenue pool
  • Large infrastructure players migrating to service-led offerings
Technology Services providers have extraordinary opportunities with Indian technology services: Accelerating growth in a new world
  • The technology service industry has grown quickly, but the decade ahead is likely to see even more growth as companies of all kinds recognize the imperative of digital transformation.
  • Indian technology services industry can accelerate growth by 2-4 percentage points over the next five years, reaching USD 300-350 billion in annual revenues, if it can win cloud, AI, cybersecurity and other emerging technologies.

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