As COVID-19 pandemic disrupted businesses and as firms struggled for demand visibility in extremely uncertain environment, a need was felt to understand how B2B and B2C preferences and their businesses were changing. The crisis also fast-tracked the Digital Transformation agenda of customers.
We launched this Voice of the Customer initiative - aimed at getting insights of impact of COVID-19 on business, anticipated recovery period, understand trends in investments & ER&D budgets and the impact therefore on ER&D players.
We also wanted to gauge customers’ perception of how well India’s ER&D ecosystem performed during the crisis and the expectations for the future.
We expect the findings to help ER&D players to chart their medium to long term roadmap in response to these market forces.
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