The automotive industry is going through a transformation of unprecedented magnitude. At the same time, the industry is being challenged by fast-changing customer preferences, demand slowdown, global trade complexities and fierce competition from new age automakers. Technology driven trends such as personalization, autonomous and connectivity mobility are rapidly expanding the potential automotive business pool.
To navigate the challenges and to capitalize on these emerging opportunities, the global automotive enterprises are undergoing holistic transformation across dimensions of Products, Plants, People and Processes.
In this context, Indian Global Capability Centers (GCCs) are playing an ever more integral role in facilitating, and in a few cases even spearheading this transformation for their global organizations. The purpose of this report is to reflect on what Digital Transformation means in the context of automotive and how GCCs can play an active role in driving this transformation for the parent enterprise.
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