MarTech – The Digital Customer Experience Imperative

Over the last few years, Marketing Technology (MarTech) has witnessed continuous growth primarily driven by the expansion of the digital economy. This trend got accelerated during COVID resulting in a huge shift in consumer behaviour, increasing the importance of Digital Customer Experience (DCx). The report identifies the various opportunities, challenges, and barriers among enterprises and technology companies that are shaping DCx now and in the future. It also provides insights to help companies bridge those gaps and build a forward-looking DCx framework which would help enterprises in building a world class DCx; and would provide a go-to-market strategy for the technology vendors.