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Evolution of Retail / CPG GCCs in India

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NASSCOM has partnered with ANSR to conduct a study on the “Evolution of Retail/CPG GCCs in India”. This report shares insights on various aspects of the Retail/CPG GCC’s evolution in India, and a promising outlook in the future. The insights published are primarily based on the responses received from the ‘State of the Retail/CPG GCCs in India’ survey rolled out to executives across global Retail/CPG organizations who have Global Capability Centers (GCCs) in India. The findings present the current status of Retail/CPG GCCs and their growth, their core value proposition, operating models, sustained expansion and transformation beyond delivering cost efficiencies, and strategic plans to emerge as the digital transformation and talent hub for the global enterprise in the future.

Key Findings

Global Retail/CPG companies continue to invest in India GCCs
  • India is home to 25% of all GCCs of global Retail/CPG companies
  • Retail GCCs in India employ over 50,000 in total headcount
  • Bengaluru is the preferred GCC location hosting over 70% of Retail/CPG GCCs
  • Mature GCCs are focusing on disruptive technologies and innovation, while, newer GCCs are in the foundational stages and are focused on excelling in the current scope
Retail/CPG GCCs are delivering value beyond cost arbitrage
  • Capability expansion, focus on building talent pools, and owning and executing on key processes across markets and functions are key priorities
  • Retail/CPG GCCs are increasingly driving innovation for their parent companies by establishing innovation/R&D labs and CoEs
  • Outside-in innovation is becoming a mainstream strategy in close partnership with the start-up ecosystem
Retail / CPG GCCs emerge as twins of the HQ
  • Building ‘at scale’ strategic capacity in emerging digital technologies, Retail/CPG GCCs now work as enterprise beachheads to lead and accelerate digital transformation
  • GCCs spearhead increased ‘hybridization’ in Retail / CPG, as enterprises partner with niche providers to accelerate scale
Retail/CPG GCCs are getting future ready
  • Retail / CPG is one of the fastest growing GCC segments in India
  • 25 distinct Retail/CPG GCCs are likely to be established in 2021
  • Nearly 80% of the top 100 global Retail/CPG companies will consider establishing a GCC in India over the next two years

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