“Digital Customer Experience Services – How India Can Lead the World” report in partnership with NelsonHall is based on interviews with CX Services providers and customers with delivery operations in India.
The purpose of the study is to identify the client requirements and providers’ best practices to deliver CX services across the different stages of the customer lifecycle; the development and use of digital channels and technologies including omnichannel delivery, analytics, automation, and RPA; and co-creation for digital transformation delivered from India for domestic and international markets.