Vijay Pratap Singh Aditya is a first generation technology entrepreneur and renowned rural markets, digital financial services & agriculture sector expert working on financial inclusion, supply chain and market access issues of rural communities. In last 20 years, Vijay’s work has focussed on rural India, enabling access to markets, agriculture value chain, financial and enterprise services for rural businesses, financial inclusion, farmer-producers and artisans.

Vijay is the Co-founder, Director and Chief Executive Officer (CEO) of ekgaon. Having co-founded ekgaon 15 years back, he has built the company as a network-integrator providing real-time platform where service providers compete for the under-served consumer services markets. ekgaon platforms ensure cost effective service delivery by using mobile phone apps to transmit verified and secured transaction information, traceability, impacting in cost savings as well as enhancing productivity across the farm value chain.