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Voice-based Conversations - Hype or Reality

NASSCOM report titled Voice-based Conversations - Hype or Reality discusses how proliferation of smart speakers and increasing use of voice searches over smartphones is leading to the growth of voice-enabled solutions across consumers and enterprises. The report highlights some of the existing and potential use cases, application areas, challenges, importance for Indian users, etc. It also presents some actionable recommendations for companies engaged in providing solutions in this domain.

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Key Findings

Introduction - Voice-based conversations

  • While text-based conversational solutions have hit the mainstream, voice-based solutions are still in a nascent stage. However, there is a shift from text-based bots to voice-based solutions
Market Landscape

  • The market is driven primarily by proliferation of smart speakers and increasing use of voice searches over smartphones
  • While consumer is at the center of voice-based solutions, enterprise use cases are also fast emerging. In fact, virtual assistants are expected to create highest impact on Indian businesses after Machine Learning
  • Players in the ecosystem are focused on strengthening their voice capabilities through M&A and partnerships
Outlook

  • Voice could play key role in driving digital literacy in India by bringing next 300 million Indians on digital platforms.
  • As voice-based solutions evolve they will find innovative, scalable and practical business use cases across sectors and business functions

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