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Vernacular Solutions: “Diversity in Language”

NASSCOM’s Vernacular Solutions: “Diversity in Language” report underlines the evolving need of multilingual solutions in India and how different stake holders are working towards it. The report covers both India and global perspective to develop a holistic viewpoint.

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Key Findings

Market Scenario
  • India Language service market is less than 1% of the Global market
  • 65% of India population communicate in local languages
  • High growth seen in past 5 years with more than 3000+ startups incorporated
The Push Factor
  • Chat-bot applications, digital entertainment, social media, etc. continue to be the major drivers
  • Languages like Hindi, Bengali, Marathi, Tamil and Telugu preferred by almost 70% of the population
Business Perspective
  • Global companies are offering many diverse solutions which can be implemented in India
  • Advertisements are the best revenue generator due to high Indian population
Case Studies
  • Highlighting key innovations in this sector and the technologies involved in developing such solutions

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