Nasscom-Zinnov India GCC Trends – Quarterly Analysis Q3CY2023

India has fast cemented itself as a premier destination for establishing Global Capability Centres (GCCs), driven by its expansive talent pool, operational excellence, and supportive policy framework. 2023 kicked off on a challenging note with recessionary warnings, interest rate hikes, geopolitical tensions, and inflation weighing down global expansion plans.

Despite this start, the latest Q3 CY2023 data signals early revival as both new entrants and incumbents re-commit India focus. This Q3 update on the nasscom – Zinnov Indian GCC trends assesses the developments during Q3 CY2023, while also putting spotlight on the Sales and Marketing function. Through case studies of well-established and mature GCCs in the Sales and Marketing, this edition of the report emphasizes the fact that India’s mature ecosystem is much coveted, and that GCCs have made themselves indispensable parts of HQ.

India has, time and again, emerged as the top choice for global companies to drive innovation, access skilled talent, groom the next generation of leaders, and build world class products.