Retail industry in India is one of the top five retail markets in the world by economic value. It is expected to double by 2024 and reach US$1.4 trillion. The industry is undergoing a significant transformation as a result of changing consumer behavior, growth of organized retail and entry of multiple global players. The objective of this report is to uncover the opportunities for retail enterprises by leveraging the potential of Artificial Intelligence (AI) - to survive and thrive in the digital era, specifically exploring the following questions:
How can retail enterprises move up the AI value curve?