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India, By Design: Perspectives, Trends and Practices-2019

This report covers key trends and themes shaping the current state of design in India, from the perspective of what’s changing, why it is becoming important for businesses today, how organizations need to equip themselves for a future by design and the significance of design in India in the global context. It captures practices adopted by leading organizations to drive design as a culture and delivering value by creating human-centered experiences.

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Key Findings

01

  • Change, by Design- Not just aesthetics, design is the totality of experience for a consumer.
02

  • Business, by Design: Best UX with a sustainable business model
03

  • Local, by Design: Designing for local , Scaling for global 
04

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  • Future, by Design: Designing for tomorrow, designing for the ‘new tech native’

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