How are Brands Transforming Business Models

Startups and SMEs account for a majority stake in the world economy. Every single minute a new startup is born. While enterprises that are financially stable are able to produce sustainable products and invest more often, smaller companies often rely on bootstrapping or angel funding.

One of the primary success factors for any organization is its business model. In our previous two whitepapers in the Digital Transformation series, we have outlined various business cases of how brands are changing their operations to be more Agile and how they are improving customer experience to increase engagement. In this whitepaper we will showcase some of the real-life examples of digital business models and 4 ways brands are changing business models to remain competitive in the global markets and outperform the pace of digitization.