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Generative AI is estimated to yield an annual economic value of USD2.6 to USD4.4 trillion globally, with the highest impact expected across high tech, banking, and retail industry. Across the four application themes - Concision/Virtual Experts, Coding, Customer engagement, and Content generation - approximately 75 percent of the value is expected to be concentrated in four functions – sales and marketing, software engineering, customer operations, and product and R&D.
This study, Harnessing the Power of Generative AI – Opportunities for Technology Services, sheds light on the potential impact of Generative AI on the technology services sector, opportunities this technology revolution holds for the industry players, and what these players can do to seize the opportunities.
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