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Growth of Immersive Media- A Reality Check

The report provides an assessment of the current market for Immersive Media both globally and in India. It covers a brief Introduction & Evolution of Immersive Media, Ecosystem Players, Market Size and Growth Estimates, Key Applications and Use Cases, Analysis of the Indian Market, Key demand drivers, Factors limiting growth, along with the key recommendations that may propel the growth of the Immersive Media market in India.

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Key Findings

Global Market
  • Global IM market is estimated at USD 18.4 Bn in 2018 projected to grow at 76% CAGR to reach USD 179 Bn by 2022
  • While currently, USA is the leading market accounting for ~1/3rd global market share, by 2022, China, Japan, Germany and UK are projected to emerge as key markets with significant spending in IM
India Market
  • IM Market in India is estimated at USD 0.55 Bn. in 2018, expected to grow to USD ~6.5 Bn by 2022 of which Augmented Reality (AR) is estimated to grow to USD 5.9 Bn, while Virtual Reality (VR) is estimated to grow to USD 0.5 Bn
  • Real Estate, Media & Entertainment, Automotive and Retail are expected to be the verticals with maximum adoption in India
India supply landscape
  • Indian supply landscape comprises significant large and small players in the areas of 'Tech & Platform
  • Development', 'App Development' and 'System Integration'Over 70+ AR/VR focused start-ups in India providing solutions in the Edtech, Retailtech, Realestate, Gaming, Travel, Media and Entertainment verticals
Growth Challenges
  • Prohibitive costs of AR and VR devices, availability of relevant content, awareness about the IM value proposition and return on investment lacking in quantitative and qualitative view

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