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eCommerce in India - Fuelling a Billion Digital Dreams

Growing Internet penetration, entry of global majors, rise in smartphone adoption, innovation in mobile technologies, access to funding, millennial consumers and digital payments is fuelling the growth of the ecommerce market in the country. The report presents a detailed overview of the Indian eCommerce space – its market size, growth, trends, drivers, and market outlook.

It also delves into the various business segments, with highlights on growth, presence of start-ups, and future prospects. The report also showcases startups that are emerging in niche segments of ecommerce and expanding the business opportunity.

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Key Findings

The Market

Indian eCommerce valued at USD 14 billion (2015), having grown at a CAGR of 30% 2010-2015

Key Segments

Travel is the biggest segment (~70%), while etailing is the fastest growing segment (>6X growth since 2010)

The Enablers

Connectivity, funding and consumerization fueling growth

Top categories

Connectivity, funding and consumerization fueling growth.

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