Decoding “Gig Economy”: Emergent Industry Shift Towards A Blended Work Model

COVID-19 has led to work, workforce, workplace, and work culture shifts that will, invariably, last and establish a next normal in the Future of Work. One of these fast-emerging trends in the “Gig Economy”.  While, the Gig Economy is not a 21st century phenomena, technology and the changing work models, have brought it to the fore as a potential work model in addition to the existing ones. Aon, with support from NASSCOM, initiated an early stage study into the trends in Gig Economy in Indian industry, findings from which are presented in this study.