Winning at Moments of Truth to Deliver Consumer Delight

In this 60 min session - You will explore how consumers form perceptions and evaluations of product experience based on the ‘four moments of truth’, to be able to understand that the functional benefits your product delivers is just one part of what makes for consumer delight. Understanding the moments of truth and how you can set your product up for success on these moments of truth can help you maximise your chances of consumer delight.

Why you should attend this webinar:

To gain a more holistic understanding of how consumers evaluate products to be able to delight them in a broader and more sustainable way.

Who should attend:

Teams and individuals working on products which are used by consumers and for whom consumer delight is a critical factor for success.
 

Recordings of the past webinars are available on YouTube

https://www.youtube.com/playlist?list=PLM06uCiI9yR4ZET7i9DBTjoF8SwxzIlR5