Webinar on “Account Based Marketing (ABM)”

Account-based marketing (ABM) is a business-to-business (B2B) strategy that focuses sales and marketing resources on targeted accounts within a specific market. Account-based marketing, put simply, is “treating individual accounts as markets in their own right.” 

Key takeaways from the session: 

• Objectives and Types of ABM
• ABM Tactic Mix and Activities
• Reporting and Measurement
• Sample ABM Plan
• Best Practices in ABM

To know more on this and understand how organizations can leverage and integrate Account Based Marketing in their GTM strategy to boost their revenues, NASSCOM brings to you this exclusive webinar.