Utilizing Power of Storytelling

Nasscom is organizing a very unique interactive discussion for Technology Business Leaders & Entrepreneurs, on 11 Feb 2019 , @ Hotel DeSovrani DD 21 Saltlake City, Sector 1, Bidhannagar, Kolkata, West Bengal 700064, 2:30 PM onwards.

As competition intensifies, power shifts from businesses to consumers, and differentiation becomes increasingly elusive, Winners will be defined by connection & customer experience rather than technology & process. We are all very well trained on analytical phenomenon: Systems, Processes, Technology, KPIs, ROI, Analysis, Metrics. But can you generate passion and emotions with just data & logical arguments? No, you need to be a Storyteller. Stories help you tap into their imagination, emotions, creativity. Stories inspire others to follow your lead. Storytelling makes technology human.

What the Session will Cover?

• Engaging Pitches that will be remembered – and compel action
• Structure a Product story or a service story that clarifies the roadmap, aligns the org, and inspires users
• Connect with non-tech CxOs
• Craft an effective elevator pitch
• Demos that make your users want the product or services

StoryProcess is a Process to build engaging Stories. A process we can learn and apply predictably to tap into emotions, imagination & creativity, create delightful human connections, and build a great company