The Trends & Strategies that will shape your Digital Marketing Process in the New Normal

The world has become increasingly digital-centric and digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of change by years. It can also be said that COVID-19 has changed the way the company operates and shaped a new era of marketing, that is, Digital marketing. The trends that were used to guide your digital marketing strategy previously may now be outdated, while entirely new issues have sprung up to command our attention. Consumer needs and behaviours have dramatically changed and Businesses need to learn new marketing approaches for times of crisis to offer significant and relevant benefits for their consumers' at a time when this is needed the most.

This has resulted in companies needing to quickly react to create new ideas and build new strategies to meet consumers' new habits.

This Session will give Practical insights on,

• Digital marketing trends on evolution of strategies towards marketing during the pandemic and in the new normal.
• Social media and email marketing trends, artificial intelligence use and other technology disruptors in this space.
• Strategies that can empower your marketing team for better ways to approach a customer.