Story of a ‘Made For India’ SaaS Product Company

'Made for India' SaaS: In order to ride this disruptive growth wave, one must make products for India and not just Made in India. Similar is the story of FieldAssist, one of the leading SaaS company in Retail & CPG vertical, which realized this early on and is now creating waves with its ‘Made for India’ SaaS Platform. Unlike the real essence of SaaS, which is ‘Do it Yourself (DIY)’, Indian businesses actually prefer ‘Do it For Me (DIFM)’. SMBs always look for Partners rather than Service Providers and with the competitive pricing in Indian markets, it’s difficult to customize for everyone. And that’s why SaaS entrepreneurs often face challenges while acquiring SMB Clientele to scale up their Startup.

In this session you will explore:

The Current Scenario of Indian SaaS Ecosystem: The Indian SaaS Market is growing 1.5X the global market rate and is further likely to expand 6x to $13-15 billion by 2025. This growth has come on the back of “India’s booming start-up landscape and the rapid strides in SaaS adoption, especially by the SMB Sector.

Why you should attend this session:

To explore why and how to make a product of the right fitment for Indian Market, that has the potential to not only drive growth for your Startup but also empower your customers to harness the power of Technology (for a truly self-reliant India).

Recordings of the past webinars are available on YouTube

https://www.youtube.com/playlist?list=PLM06uCiI9yR4ZET7i9DBTjoF8SwxzIlR5