Shifting Paradigm of Marketing in times of Covid19

The impact of the Covid 19 crisis has changed business models. The new normal of work, communication and travel is changing quickly. In this age of uncertainty, working from home is now being preferred, while conferences and meetings are going online. With the shift to digital mediums, marketing budgets are being shifted, reduced or put on hold. This is a time to adapt to new realities and have creative solutions to address new challenges.

Reshaping how we do this starts at the leadership level and is executed in the frontlines. When in-person events and campaigns are cancelled, we can't just quit doing business. Marketers have to come up with interesting ways to engage with their stakeholders during these challenging times. For example, while physical events which ensured executive and expert meetings with qualified prospects and customers were preferred, today this has to evolve.

Marketers must learn from innovative and adaptive marketing teams on their initiatives to efforts to leverage digital mediums and engage with stakeholders during these challenging times. To help marketers navigate successfully through the current pandemic, we have designed a webinar that will help your organization learn how you can use virtual mediums to advance sales.

The webinar will discuss how businesses can be resilient during these challenging times.

Some key topics that will be covered include:

• Marketing strategy focused on virtual mediums to survive and even thrive
• Solutions that can replace in-person, live events with webinars and/or virtual meeting events
• How the current crisis can be an opportunity to provide better, more cost-effective channels to reach more customers
• Learn how 2020 can be used for creating the year of the Pipeline generation strategies, while simultaneously raising the bar on ROI for marketing spend
• Top tactics and channels for reallocating event marketing dollars