Reimagining store experience in the age of Amazon

The dynamics of retailing changed worldwide with Amazon almost a decade ago and in India, though it's been only a couple of years, the difference is already pronounced. Elders to pre-teens all of them know how to shop online, find the best deals amongst loads of online platforms, and most importantly have the understanding that almost everything is just a click away. In this journey of digitization what is the next era of store transformation - as an experience center while the eCommerce customers are increasing?

This workshop focuses on what are the customers' expectations of creating 360◦ experiences? How are the stores remaining as one of the major operating centers for customers? What are the key considerations for a retailer while adapting to the new normal phase. If retailers are in the middle of digital transformation, how can the story of experience be added to the journey?

The key takeaways from this workshop will be:

• What is the business preparedness required for this transformation?
• How can a retailer evaluate the current technology landscape and how to adapt the new technology for this transformation?
• Giving a new dimension of experience as a long term goal - How can a retailer plan for this? A few success stories.