Product Marketing Workshop For B2B Tech Companies

Ever wonder, what do product marketers do how are they different from product managers or from other marketers who can become a product marketers and more? An effective product marketing can be the difference between a very successful B2B organization. There is a reason why India does not have too many product marketers. let's discuss it all in this 1.5 hours interactive session with Hemant Makhija, Global Head of Marketing at Newgen Software. And walk away with the following.

• Realize the scope of product marketing in a B2B technology company
• Appreciate multiple maturity levels of the product marketing function
• Understand how product marketers can make a difference globally

Who should attend:

• Founders/ CXOs
• Product Managers
• Business Managers
• Marketers

About The Speaker

Product strategy, management, and marketing is his ikigai. In his career, spanning three decades, he has successfully conceptualized and marketed award-winning B2B enterprise products globally. He takes pride in building brands and driving customer success by analyzing market needs and industry trends. Adept at creating stories that resonate with customers and industry leaders, Hemant is a big proponent of a platform-focused approach to products and SaaS delivery model. He believes in failing fast and learning quickly. Hemant thrives on leading great people who are committed to changing the way solutions are taken to market.