NASSCOM Marketing Forum - Strategic Marketing Masterclass

We would like to thank participants of the NASSCOM Marketing Open House (May 2016), who helped us understand the most important challenges of the IT / ITES marketing community in Chennai in the areas of Digital & Social Marketing, Demand Creation, Content & Communication, Branding and Innovation.

Based on these valuable inputs, the NASSCOM Marketing Forum has put together the first event in its Strategic Marketing Masterclass Series titled “Stepping Stones to Demand Generation Success in B2B Marketing”. NASSCOM invites Marketing Leaders to participate in this unique marketing event on 11^th August (Thu) at 2.30 pm at the Park Hyatt, Velachery, featuring renowned industry thought leader and CEO of Xerago, Ganesh Mandalam. This event has been crafted specifically to help marketing leaders and strategists understand and address the most significant Demand Generation challenges they face today.

Even as recently as a decade ago, B2B marketers controlled the flow of information about their products or services to buyers. Today, control has shifted to the customer. More than 80% of the buying process is completed before a customer even comes into contact with the seller. To achieve success, marketers need to transform their demand generation processes by aligning themselves to customers’ new buying processes.

Don’t miss this unique opportunity to hear from experts, learn how to address your most thorny Demand Gen challenges and achieve success in today’s dynamic B2B environment.

Strategic Marketing Masterclass: “Stepping Stones to Demand Generation Success in B2B Marketing”