NASSCOM Marketing Forum - Masterclass on Building B2B Brands

Today, a brand means much more than just your logo. The real challenge is to move beyond the graphic symbols and metaphors and get your potential customers recognize and value your brand. But the oft- repeated-question is, “I'm in the B2B space. Is branding relevant for me?”

A strong B2B brand benefits the entire company and serves as a bridge and between your company and its customers. B2B CMOs must create a brand experience that spurs rational and emotional preference, relevance, and consideration throughout the buyer's journey. If that sounds like a challenge for your brand today, you should plan to attend the NASSCOM Marketing Forum “Masterclass on Building B2B Brands”.

This Masterclass features Prakash Dharmarajan (popularly known as PD) - a brand thinker, executive coach and idea facilitator. PD is the founder of Thoughtflo, a consulting venture that facilitates strategic thinking and creativity using diverse tools including theatre and storytelling. Prior to founding Thoughflo, PD was President, Ogilvy & Mather, Chennai where he worked with some of India’s leading brands including Cadbury, Coca Cola, Vodafone, Cavinkare, Parryware Roca, ITC and Dabur. In his previous stints in advertising, brands he handled include Nescafe & Sunrise (Nestle), Alpenliebe & Chlormint (Perfetti) and Bacardi. PD brings all this experience to get you started on your brand journey. In fact, there's a workshop baked right into the masterclass that's designed to give you valuable insights into B2B branding. This is one masterclass that you simply can't afford to miss.