Marketing in a Digital-First World

In a world where Digital is taking centre stage in the life of consumers, marketing & technology strategies need to adapt in an agile manner to respond to this rapidly changing environment. A digital-first approach to marketing makes companies more flexible which is becoming integral in a world where technology and consumer behaviour change at a dizzying pace.

One of the major changes that's taking place in a post-pandemic era is the explosion of digital technology & change in purchase behaviour across product categories. Thanks to mobile apps, digital payments, e-com websites, blogs, reviews, testimonials, and other forms of emerging online content, consumers now have the power to research everything they want to know about a product, service, or brand-enough even to make a purchasing decision immediately-long before a brand is even aware the prospects exist. The need for companies to take a digital first approach is more important than ever before

• Digital trends that are shaping this change in every business & organization.
• How to successfully enable digital brand interactions with consumers
• How to embed technology in every touchpoint within a customer's journey.
• Emerging marketing technologies that will gather steam in the next 12-18 months.
• How marketing of tomorrow needs to be done with digital touch points in mind.
• How to select marketing technologies and make them count.
• Improving customer experience with innovative marketing strategies in a post-digital world.