Driving Client Spending for IT Services Organizations: The 4 Cs

The COVID era has seen the emergence of the Four Cs - Cloud, Collaboration, Cyber Security and Customer experience - among the Indian IT services' firms, in a bid to take the path to recovery in the current business environment. These fundamentals have witnessed an influx of investment over the past few months, driving both organic and inorganic growth.

Here's how the adoption of the Four Cs aid businesses:

• Cloud - Enables cost optimization and supports seamless remote working business requirements.
• Collaboration - Meets the demand for secure remote workplaces and collaboration tools
• Cyber Security - Provides secure working environment, protecting organizations from cyberattacks in remote working conditions.
• Customer experience - Gauges customer needs and demands in the transitioning phase of businesses to online platforms.

The pandemic highlighted the need for operational resilience and agility within organizations, paving way for digital transformation of businesses. Q1 FY21 saw several major and mid-tier IT firms reorient their focus towards cloud & digital transformation, cost efficiency and automation, and consolidation discussions. Expectations are that the digital spends will accelerate led by the Four Cs. Robust deal pipeline as announced by some IT majors proves the optimism in the Technology sector.

Overall, it's imperative for organizations to implement strategies and deploy resources to ride the technology wave. NASSCOM intends to disseminate the success stories and strategies implemented by organizations in the line of client acquisition and technical capabilities enabling the Four Cs.