Building Sales in the Times of COVID 19 Crisis

Sales and marketing efforts during the downturn phase like COVID19 have taken a hard hit. A definitive plan is imperative to tide the challenging waves and create an enabling framework to rebound in the marketplace.

SMEs need to reconfigure their customer engagement approaches, messaging, training and infrastructure efficiently. And they need to find answers quickly to two broad questions:

• How to optimize existing resources with market fluctuations?
• How to protect the customer base with continual engagement?

NASSCOM SME Council’s objective to deliberating a structured approach for sales in such times of crisis for SMEs with a curated webinar series on ‘Building Sales in the times of COVID-19’ pans out various unknown answers to help them find the right techniques to transform their sales model.

This final part of webinar highlights diverse aspects of managing customer accounts effectively to strategize improved growth.

The webinar in this series will discuss the following Key Focus Points:

• Account management and Growth – Objectives, Strategy, Account penetration, Selling Effort planning, Driving Value relevance and Growth