Building Sales in the Times of COVID 19 Crisis

As the businesses restructure themselves to the new remote work model due to the COVID-19 pandemic outbreak, there has been a multi-fold rise in the obstacles for them to execute their principal selling & marketing objectives.

Being adaptive has become the need of the hour for the SMEs to derive maximum output with limited operational resources. As the crisis has begun to disrupt many areas of operations, it's critical that SMEs re-configure and re-plan their go-to-market approaches after redefining their new customer profiles and re-positioning their offerings.

The next part of NASSCOM SME Council’s webinar series on ‘Building Sales in the times of COVID-19’ emphasizes on re-evaluation of sales cycle management and competition assessment to outline risks & opportunities associated with changing customer base in these dynamically uncertain times.

The webinar in this series will discuss the following Key Focus Points:

• Sales Cycle management & closures in difficult times -Opportunity Qualification tool
• Competition handling. How to select the right competitive approach in the current scenario?
• Value Conversation framework. Sales closures