Building Sales in the Times of COVID 19 Crisis

The crisis due to COVID 19 pandemic has resulted in significant lag for sales and revenues for the businesses. Time is critical for SMEs to respond to the immediate impact of COVID-19, while also laying the foundation for leaner sales strategies for a sustainable growth.

With social distancing & lockdown measures, the one-to-one customer reachability has gone extinct creating a plethora of challenges to steer ahead.

To help SMEs re-align business practices that will guide them through these turbulent times, the next webinar of NASSCOM SME Council’s webinar series focuses on the vital component of building sales i.e. assessing the market outreach & lead generation activities under the current scenario. Gain an understanding of prioritising the sales pipeline to move the highest prospects through the funnel.

The webinar in this series will discuss the following Key Focus Points:

• Preparation for outreach: Go-to-market Checklist
• Prospecting the current scenario-Demand Gen Framework (PENCILS model)
• Balancing different Lead Generation activities in current scenario
• Qualification of a prospect-SPIN Technique