Augmented Reality & its use cases in AdTech

The session will start with an overview of Augmented Reality (AR) with a glimpse of success stories & failures of industry-wide popular projects and how AR is gaining popularity on smartphones. Then, we discuss in brief about mobile-based advertising and its AR-based usecases. This will be followed by a detailed tutorial on how to code an AR-based mobile app for iOS, to augment phone’s camera feed with location and details of restaurants and retail stores.

Agenda:

• Introduction to Augmented Reality
• AdTech Basics
• Building mobile app with Augmented Reality