Analytics at the core of customer experience

India is the fastest-growing e-commerce market in the world with immense growth potential. Currently, it constitutes less than 5% of India's overall retail, and it's expected to be one of the largest e-commerce markets in the globe in the next few years. A recent survey revealed that India is already the leading Asian market for social commerce and is projected to become a $100 billion vertical of e-commerce by 2025.

Trends simplifying Ecommerce selling

• As the e-commerce ecosystem matures in India, there is an increasing trend of brands going directly to consumers.
• Developing own websites helps sellers to capture robust consumer data to understand consumer buying patterns and preferences, that can be further leveraged in developing business strategy and offer better consumer buying experience to the patrons.
• Large retail brands are investing in analytics technology that helps in categorising customers and offer a personalised shopping experience.

Join us for a discussion on how Analytics and Deep tech is helping drive customer experience and realise higher brand value, loyalty and experience.