Africa Market Development Virtual Program

Africa is closely watched as the next big growth engine. The continent is home to young population, a high consumption market, investing heavily in development projects, with high internet & mobile penetration. Overall its opening up may opportunities in terms of technology adoption, use of emerging technologies, modernization of traditional sectors and specifically with sectors like Digital Payments, Fintech, Healthcare, Education, Agriculture, Mining, E-Governance, Ecommerce, Energy, Telecom witnessing higher traction after the pandemic.

Our endeavour is to raise awareness on this high potential but relatively under-penetrated market and bring forth business opportunities, help build connects & network.

NASSCOM market development program to Africa will have the following components:

1 Participation at the Africa’s premium technology event Africa Tech Festival / Africa Com. It is one of the most sort after Expo cum Conference in the region having largest gathering of decision makers & tech community focussed on the African Continent. Known to play a critical role in accelerating Africa's enterprise digital transformation across sectors Telecom, Financial services, Manufacturing, Healthcare, E-commerce, Agriculture, sustainability etc., Africa Tech Festival is attended by 11,000 + tech experts and business leaders from countries like South Africa, Bostwana, Uganda, Kenya, Nigeria, Egypt, Zimbabwe, Senegal etc. The program also offers high level insights across industry segments from Business Leaders and influencers.

2 Market development programs focusing on key African markets, engaging with entities like EXIM bank, key consortium in Africa driving major transformative project in the continent. This part of the program will cover sectoral specific opportunities, ecosystem analysis, & tech landscape analysis, Government support, potential of sub-regions, talent availability etc. More details to be shared shortly (*)