Senior Associate/Deputy Manager - Digital Marketing

Basic Functions/ Job Responsibility

• Develop, execute, and optimize digital campaigns across channels—SEO, SEM/PPC, social media, email, display—to boost brand awareness, traffic, and conversions.
• Create and refine digital assets (landing pages, ad copy, graphics, blog posts, webinars), ensuring brand consistency.
• Analyze performance KPIs (CTR, conversion rates, ROI), and iterate strategies for continual improvement.
• Manage budgets and coordinate with internal teams (content, design, academia, product, industry) and external vendors.
• Has a good understanding of the Martech stack—CRM, marketing automation such as Zoho, CMS,CRM dashboards, analytics.
• Implement, test (A/B and multivariate), and optimize technical systems and integrations to enhance campaign delivery and efficiency.
• Identify automation and process improvements; train team members on tool functionality Digital Asset Management.

Knowledge, Skills, Qualifications, Experience

Experience 

1. 4 to 6 Years of Experience

Technical Skills

1. Strong content creation, social media, and campaign management capabilities (SEO, SEM)
2. Proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), UTM tracking
3. Working knowledge of ZOHO, CRM tools, HTML
4. Strong with Excel, pivot tables, formulas, and reporting tools (Power BI a plus)
5. Familiarity with SEO tools 
6. Understanding of retargeting, programmatic ads, and audience segmentation

Soft Skills

1. Analytical mindset with data-driven decision-making.
2. Excellent communication across technical and non-technical stakeholders.
3. Project management, detail-oriented, self-starter.
4.  Ability to collaborate with multiple stakeholders
5. A strong drive to enhance product performance.