Basic Functions/ Job Responsibility
Event Producer & Social Media Marketer This role requires a dual specialization – an events producer, who is proficient in social media marketing. As an event producer, you will take full ownership of conceptualizing, strategizing, and executing key annual conferences done by the team Konnect. A large part of this role entails generating rich and topical content, building and nurturing relationships with senior-level executives, and cross-functional collaboration. Alongside, you will actively build social media recall for these events and scale their outreach. As a marketer, you will lead daily agency & team briefing on social performance, managing social calendars, maintaining periodic reports, traffic projections and trend spotting. You will actively initiate new ideas to grow, maintain and scale social media presence for the team Konnect.
Must have skills-
- Experience in writing business features and content.
- An experimental mindset, open to exploring disruptive ideas to make each event different and successful.
- Experience in initiating and managing CXO level executives.
- Experience in marketing events via various social platforms and new apps and tools.
- Prior experience of setting up LinedIn live, FB Live is a must.
- Should have proven experience in growing and scaling focused communities.
- Working knowledge of MS Office (Excel and ppt) is a must.
- Collaborative approach while working with different teams and agencies.
Skills good to have
- Knowledge of IT sector.
- Aware of the technological trends of the future.
- Marketing automation experience.
- Agency handling experience.
- A background in events will he helpful.
Below is a break-up of the scope of work for this position
Rich content curation
- Event theme formulation.
- Writing strong concept notes.
- Agenda building- constantly experimenting with new formats.
- Effective interaction with industry leaders to make sure content is rich and relevant.
Speaker outreach
- Research on interesting global and Indian thought leaders.
- Invite and manage the speakers through the event.
- Have a good mix of global and Indian thought leaders.
- Timely communication to speakers on their engagement.
Marketing
- Work on conceptualizing, designing, and curating social content for the website. Keep the website updated with social streams.
- Design the content for e-mailers, maintain a tracker and timely send out mailers to our databases.
- Draw up post-event analytics report.
- Focus on market research and incorporate customer feedback into the overall positioning strategy.
Knowledge, Skills, Qualifications, Experience
- Experience in organizing B2B industry events.
- Extremely strong writing and content skills
- Ability to leverage technology for effective communication to all stakeholders.
- Very strong communication skills, critical thinking and analytical ability.
- Interpersonal skills and teamwork.
- Knowledge and ability to leverage social media through effective use of Blogs, Facebook, Twitter, LinkedIn and other social networks and forums.
- Experience or Knowledge of the IT industry This will be on a vendor consultant role
This will be on a vendor consultant role
Qualifications and Experience:
Grad+ MBA & 8-10 years in industry
