Manager – Delegate Acquisition

Basic Functions/ Job Responsibility

• Delegate Identification and Targeting:
  • Identify and prioritize target audiences for each event based on industry trends, event themes, and strategic goals.
  • Develop comprehensive delegate profiles to understand their needs, preferences, and pain points.
  • Utilize market research and data analysis to identify potential delegates and opportunities.
• Delegate Acquisition Strategies:
  • Develop and implement effective delegate acquisition strategies, including email marketing, direct mail, social media campaigns, and telemarketing.
  • Create compelling marketing materials, such as invitations, brochures, and presentations, to attract and engage potential delegates.
  • Leverage digital marketing tools and platforms to reach a wider audience and track campaign performance with in-house marketing team
• Relationship Building and Management:
  • Build strong relationships with key stakeholders, including senior industry leaders, potential sponsors, and partners.
  • Actively engage with potential delegates through personalized communication and follow-up.
  • Address delegate inquiries and concerns promptly and professionally.
• Event Promotion and Marketing:
  • Collaborate with the marketing team to develop and execute comprehensive event marketing plans.
  • Identify and leverage opportunities for event promotion through industry events, publications, webinars, and social media.
  • Monitor event registration and attendance trends, and make adjustments to the acquisition strategy as needed.
• Data Analysis and Reporting:
  • Track and analyse key metrics, such as conversion rates, registration numbers, and delegate demographics.
  • Generate regular reports on delegate acquisition performance and provide actionable insights to improve future efforts.
  • Utilize data-driven insights to optimize marketing campaigns and delegate acquisition strategies. 

Success Measures 

• Delegate Revenue that meets agreed targets
• Increase in the number of non-tech and non-member companies as clients

Knowledge, Skills, Qualifications, Experience

• Master's degree in Marketing, Business Administration, or a related field. 
• 7+ years of experience in delegate acquisition, event marketing, or a similar role.
• Proven track record of successfully acquiring and retaining delegates for large-scale events. 
• Strong understanding of marketing principles and techniques, including digital marketing.
• Excellent communication, interpersonal, and presentation skills.
• Proficiency in Excel, Canva/PPT, CRM and marketing automation tools
• Digital Marketing: Expertise in email marketing, social media marketing, and content marketing. 
• CRM Systems: Proficiency in using CRM software to manage and track delegate interactions. 
• Data Analysis: Ability to analyze data and draw insights to inform decision-making. 
• Project Management: Strong organizational and time management skills to manage multiple projects simultaneously. 
• Problem-Solving: Ability to identify and resolve challenges effectively. 
• Adaptability: Flexibility to adapt to changing priorities and deadlines.
• Negotiation Skills: manage internal and external stakeholders along with vendors
• Open to Travel: Able to meet clients and travel for outstation meetings and events