Digital & Content Marketing Specialist (Noida)

Basic Functions/ Job Responsibility

1. SEO & Paid Marketing

• Develop and implement SEO strategies to improve organic search rankings and site traffic. 
• Perform keyword research, on-page/off-page optimization, and technical SEO audits. 
• Plan and manage SEM campaigns via Google Ads and other platforms to drive conversions. 
• Monitor website performance using tools like Google Analytics and generate regular insights. 
• Work with developers to ensure SEO best practices are applied across the website.

 2. Social Media Strategy & Management 

• Develop and execute social media strategies to enhance brand visibility and engagement. 
• Manage content creation, scheduling, and publishing across LinkedIn, X (Twitter), Facebook, Instagram, etc. 
• Monitor social media trends and platforms to improve campaign effectiveness. 
• Analyze performance metrics and optimize strategies accordingly. 
• Engage with online communities, respond to comments/messages, and foster positive interactions. 

3. Content Strategy & Management 

• Create and maintain a content calendar aligned with marketing goals. 
• Produce high-quality, SEO-friendly content for blogs, social media, and digital channels. 
• Collaborate on multimedia content such as videos, infographics, and podcasts. 
• Ensure consistency in brand voice, style, and messaging across all content. 

4. Influencer Engagement

• Conduct research to identify relevant influencers who align with our brand values and target audience. 
•  Negotiate and finalize contracts and agreements with influencer markerting agency, ensuring cost-effectiveness and mutual benefit. Provide ongoing support to influencers throughout the collaboration period. 
• Monitor and evaluate influencer campaigns, analyzing their performance and impact on brand awareness and sales. Analyze data and metrics to measure the success and ROI of influencer collaborations.

5. Analytics & Reporting 

• Track, analyze, and report on campaign performance and ROI. 
• Present insights and recommendations to senior management. 
• Use data to continuously optimize digital strategies and initiatives. 

Knowledge, Skills, Qualifications, Experience

• Bachelor's or Business, Communications, or a related field. (Optional)
• 5+ years of hands-on experience in digital marketing. 
• Strong expertise in SEO, SEM, social media, email marketing, and content strategy. 
• Proficiency in tools such as Google Analytics, Google Ads, Zoho CRM, SEMrush, Google Tag Manager, Excel and social media platforms. 
• Excellent organizational, analytical, and project management skills. 
• Strong interpersonal and communication abilities. 
• Ability to work independently and collaboratively in a fast-paced environment. 
• Experience in the EdTech industry. 
• Certifications in Google Analytics, Google Ads, or other relevant digital marketing programs.
• Advanced Excel