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Virtually every successful company today has a digital presence, and it's a good thing they do: many consumers spend the majority of their time online. As competition for consumers' attention intensifies between both digitally native start-ups and traditional companies, the quality of the online experience will determine if a company succeeds or falls behind.
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Historically, Website Developers were among the most skilled in web development (web dev), but in the wake of digital transformation, companies are seeking an even deeper understanding of the skill. As it turns out, organizations may already have the talent in-house:
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ROLES ENROLLED IN WEB DEVELOPMENT COURSES: |
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Software Engineer |
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Designer |
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Entrepreneur |
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Product Manager |
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Project Manager |
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User experience and online visibility, or search engine optimization (SEO), are two components that make or break a company's digital presence. SEO determines if a website lands a sweet spot on Google's page one, or if it falls victim to the unrecognizable page two. Poorly designed digital spaces limit conversion, undermine navigation, and obscure analytics. These ill-favoured experiences confuse customers, reduce growth, and can even create regulatory issues.
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As online shopping and activities continue to replace their in-person equivalents, ensuring a reliable web development skill set across engineering and product teams will increasingly become table stakes for companies. Every company will need a digital-first footprint for its brand and services.
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