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Nasscom-Zinnov India’s GCC Leap – Powering Global Mid-Market Momentum

India's GCC is now experiencing a significant shift in its growth trajectory, increasingly driven by the mid-market segment. 

The report highlights their growing influence in driving innovation, particularly within deep technology domains such as Artificial Intelligence/Machine Learning, cloud computing, cybersecurity, and data science. Moving beyond traditional execution-focused roles, these Mid-market GCCs are rapidly evolving into significant contributors to their parent organizations' market strategies and are becoming influential players in their respective industries. The report suggests that this quiet rise of mid-market GCCs is a pivotal development shaping the future of global capability building in India.

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Key Findings

01

  • India's current mid-market GCC landscape comprises over 480 centers and 680 units, employing more than 210,000 individuals and constituting 27% of total Indian GCCs and 22% of their units.
02

  • Over 45 new mid-market GCCs have set up operations in India in the past two years alone, accounting for nearly 35% of total GCCs, and 30% of total GCC units during this period. 

03

  • Mid-market GCCs are characterized by higher maturity as transformation hubs, deeper product capabilities with a significant share of global product management talent, a high concentration of niche deep tech skills, a central role in global ER&D, an agile operating model enabling faster leadership elevation, and function as process transformation engines for their enterprises.
04

  • Mid-market GCCs face challenges in attracting early-career talent, lack standardized operating procedures, struggle to establish innovation partnerships, and have minimal brand presence in local ecosystems.
05

  • The future outlook for mid-market GCCs in India is promising, with the potential to attract 30-40K of the 130-150k global mid-market companies, transform into AI-native innovation engines, and achieve a sustainable global edge through strategic development and favorable ecosystem support.

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