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Digital Enterprise Maturity 5.0: Digital Readiness in the Era of AI

This study is the fifth edition of a global assessment of digital enterprise maturity based on insights from 500 responding enterprises about their digital trensformation journey, decisions, investments, and outlook.

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Key Findings

Digital transformation objectives and outcomes have matured in five years

  • Tech and digital spend are decoupled, with digital rising resiliently.
  • Cloud, social media, and cybersecurity drew top investments, now Gen AI and AI/ML top tech focus.
Sectors are beginning to mature in their digital spending

  • In 2023, 71% of enterprises spent more than 20% of their technology budget on digital.
  • More digital talent as percent of total workforce on the rise.
Outlook on digital spend in 2024 is robust

  • 45% of enterprises are planning to increase digital spend by more than 40%.
  • Over 80% enterprises expect an increase in digital talent in 2024.
Companies should expand the scope and scale of digitalization quickly

  • Become an AI first enterprise with CoE, focus on Gen AI and integrated AI solutions.
  • Bridging the digital skills gap by investing in upskilling and reskilling is an urgent need.

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