It's safe to say that 2020 was a year like no other and that 2022 will certainly not revert to the old normal. So, as marketers think about building brands during this year and beyond, what should we take away from the pandemic? What can we do to help companies grow faster? And how is marketing being redefined post-pandemic?

When the coronavirus hit, digital transformation accelerated overnight. This, in turn, sent consumer expectations skyrocketing in terms of what companies could do for them with a more digital experience. The customer expects so much more than just a seamless digital transaction.

Clearly, amidst these rapidly changing customer expectations, conventional marketing dictums no longer hold true. This new era has placed new demands upon marketers. They not only need to be creative to deliver relevant messages but need to deliver it to the relevant customer through the relevant touchpoint. This requires marketers to arm themselves with the right tools and be top on emerging trends.

The key theme for this year's MarTECH Summit is "Re-thinking the 4Ps: A new Marketing Technology paradigm". The event will help you understand what should be centralized and what should be bespoke, identifying where consistency helps and where it hinders, highlighting the confluence of strategies, operations, and technologies required to drive growth

The event brings together practitioners across diverse industries in the marketing ecosystem - brand agencies, digital agencies, new age technology companies, marketers, and platforms powering the next generation of MarTECH.