The session to focus on  Distinctive Competency. Distinctive competency is a competency distinct to a business organization, a competency superior in certain aspect than the competencies of similar organizations, which enables the production of a unique value proposition in the function of the business. A distinctive competency is the basis for the development of an undisputable competitive advantage. The distinctiveness differentiates this competency from all others, whether a core competency or simply a competency. This is one of the main Leadership purpose of any company to set the great value system and distinctive competency. Organizations can build distinctive competency on various parameters like Technology, cost, business model, processes, people skills, Customer satisfaction etc.