Smarketing - Aligning your sales and marketing teams to create a scalable, repeatable revenue machine

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Smarketing - Aligning your sales and marketing teams to create a scalable, repeatable revenue machine

Overview: 

Alignment between Marketing and Sales or Smarketing, is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they can dramatically improve their marketing ROI, sales productivity, and, most importantly their top-line growth. 

At this forum, NASSCOM will bring together experts in both Sales and Marketing domains, to discuss how sales-marketing alignment dynamics will help you create a scalable, repeatable revenue machine, and how a Smarketing strategy can enable you to boost your revenue pipeline exponentially. 

Key takeaways of the session :

  • Consistent and better lead follow-up
  • Better conversion of leads into opportunities
  • Faster lead response times
  • Better conversion rates
  • Spending less time on unqualified leads

As part of the Hands-on workshop and Team Work, the attendees are encouraged to bring their own laptops as the session would actually help them work on some Real Life Scenarios. 

To know more on this and understand how organizations can leverage Smarketing to boost their revenue pipeline, NASSCOM brings to you an exclusive session on "Aligning your sales and marketing teams to create a scalable, repeatable revenue machine"
 

  • CXO's
  • CMO's / Marketing Heads
  • CSO's / Sales Heads
  • Chief Data Officer, Data Analysts
  • Marketing Analysts
Apurva Chamaria Apurva Chamaria
VP - Global Head of Corporate Marketing 
HCL Technologies Ltd. 


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Time Program Agenda
2:00 pm - 2:30 pm Registration
2:30 pm - 2:40 pm Welcome Note by NASSCOM
2:40 pm - 3:30 pm Key Note Address by Apurva Chamaria,VP – Global Head of Corporate Marketing HCL Technologies Ltd. followed by Q&A
3:30 pm - 5:30 pm Hands-on Workshop and Team-work on Real Life Scenarios
5:30 pm onwards Networking over Hi-Tea

This is an Exclusive Session for NASSCOM Members

Registration Free. Workshop Attendees to carry their own Laptop for the Hand-on session 

Prior Registration Mandatory owing to limited seats 

Last Date to register 21st Aug 2017 

For further information please write to ashwini@nasscom.in

Program Schedule

Thursday, August 24th,2017 - 14:00 PM- 17:00 PM

Venue/Address

Hotel Ramada Plaza Sardar Patel Road, Guindy, Chennai- 600032