We are pleased to announce NASSCOM MARKETING SESSION on 'MARKETING IN A DIGITAL WORLD' by NASSCOM MARKETING SIG TEAM (WESTERN REGION) for IT/ITES organizations in Surat.  

No other Business Function has drastically changed in the last 20-25 years as did Marketing. It has expanded and adorned a new significance in the current VUCA ambience. 

Today Marketing besides the traditional deliverable that we are accustomed to - contributes and adorns several corporate dimensions like Business Development, Corporate Strategy, Market Research & Analysis, Customer Experience Quotient, Mergers & Acquisitions and everything that pertains to the external stakeholder quotient. 

In today's challenging times, if any Marketer has unlimited budget and enjoys absolute carte blanche then he /she has may be the easiest job in the world and there is no fun. The real game begins when with a limited or shoe string budget amid other constraints -- the marketer has to carve out what are basic essentials, absolute necessary GTM to eke out a presence, constantly measure ROMI and exceed the key stakeholder's expectations 

Let us look at the different dimensions of multi-faceted Marketing, its varied uses and the impact it creates on the business and market irrespective of vertical, size and maturity level of the organization. There is no standard panacea or "one shoe size fits all" syndrome that will work across the eco-system. A clever Marketer is one who first understands the turf he/she operates across, assesses the complex pain and then digs deep into his/her repertoire of skill-set to come out with a winning formula to gain significant edge over others.