With the USA and Europe representing over two-thirds of all IT spend, success as a technology company means the ability to compete globally. Reaching out to each and every enterprise IT buyer worldwide is impossible – but one channel has been shown to influence more than half of the major IT purchase decisions these firms are making. That channel is the IT analyst community – firms such as Gartner, Forrester, IDC. No other single community comes close to this level of influence, no single sales or marketing program can hope to have even a fraction of this impact.

With surveys regularly showing that analyst firms influence over half of all enterprise IT decisions, successfully engaging with these firms can be a very cost effective way to build business momentum.

NASSCOM Hyderabad in association with The Skills Connection brings to you this session which aims to explore what effective analyst engagement looks like and what impact it can have for technology providers who are seeking to grow their presence internationally. 

Listen to former Gartner Group Vice-President Simon Levin, now CEO of The Skills Connection, speak and engage with some of the best leaders in the industry on how leading companies leverage the analyst community to help build their market visibility, credibility and success. As part of the discussion Simon will share case examples and best practices from the 60+ firms The Skills Connection have worked with over the last 5 years (from thirty million to multi-billion dollar revenue; firms in Europe, Asia, Australia/New Zealand, Middle East, Latin America and the US).

The session will attempt to answer the following questions:

• How exactly do analysts influence buyers in global IT markets
• What are the best practices in engaging analysts to generate business referrals and ensure they validate a company’s products/services for prospective buyers