We are pleased to invite you to the 92^nd session of NASSCOM Product Forum at Coimbatore.

In the Indian SME sector, it is found that software product companies often adopt a B2C approach, or are in the race to build more functions. Negotiations revolve around features and discounts that each one can provide. Rarely do we see domestic software companies take a B2B approach in sales and marketing, realising that customers often look more at value savings as one of the key aspects in the purchase decision cycle.

Selling in Business to Business (B2B) customer segment requires an entirely different strategy in order to realise the right price for your product. How can SME product/service companies define measurable value proposition in the Indian context. What tools are used to demonstrate value ? The Session aims at providing a practitioners perspective on implementing value proposition in domestic markets bringing the competitive advantage to your sales and marketing efforts.

We look forward to your valuable participation.

Best Regards,

R. Senthil Kumar
Manager – Member Services
NASSCOM
Tamil Nadu